The ongoing feud between Snapchat and Instagram is not subsiding and the features are getting more and more confusing for small business owners. So, how do you determine which platform is right for your business? I've broke it all down below:
1. Snapchat is the truly organic platform of social media. Since the search feature in Snapchat isn't quite as intuitive as other platforms, you have full control of how you distribute your Snapcode and who has access to it.
2. Instagram should be curated to your brand. This is possibly one of the first places your future clients will look for you. You want things to be crisp, clean and make sense to your brand. The best part about this, is that you already have your business branding down pat, so it shouldn't be too hard to apply to the stories feature. The time comparison, though, is another story.
3. The dreaded link feature. Unless your have over 10,000 followers on Instagram, you can't link your content in Instagram stories. Snapchat, however, allows for creators of all sizes to link within their stories. This means you can add a link to your content or pieces you want to share on Snapchat, while needing to go around a few loops on Instagram unless you're at that 10K mark.
How to use both:
Snapchat is a platform that I share with my audience when inspiration strikes to gauge interest. This morning, I posted this series of snaps when the idea to compare the stories features popped into my head:
Then, as the idea developed, I wrote down and started the blog post in prearation to share on Instagram. You'll see here, the same information is in both places, but cleaner, more precise and has a call to action:
So, which one is right for your business?
My advice would be that if you're not already on Snapchat, move forward with Instagram stories or push for an engagement campaign to grow your audience. Consistency is key on both platforms and while opt outs are higher on Instagram, engagement can be slower to grow on Snapchat.
If you have the sources to be on both platforms, the more places your audience can find you, the better. In that case, I would challenge you to try to use one platform to connect and engage with your audience and then turn that content into something valuable for them on another platform.