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My Portfolio

I've been fortunate to have worked with countless companies, both big and small, to help them achieve their marketing and sales goals. Here are some examples of my favorite projects:

 
 

Email Marketing


Lake Effect Co.

Email strategy and execution

Develop email strategy through Mailchimp, design newsletter template and execute template for weekly newsletter.

 

Crunches then cocktails

Email strategy and execution

Develop email strategy through Mailchimp, design newsletter template and execute template for weekly newsletter.

 

Bird’s tail designs

Email strategy and execution

Develop email strategy through Mailchimp, design newsletter template and execute template for weekly newsletter.

 

Wantable

Email strategy and execution

In 2016, elevated overall email strategy by co-creating content with creative team, project management and merchandise team. From 2014-2016 email subscription increased 64% and sent 72M emails annually with KPIs including; lead generation, subscription box signups, and direct sales. Sent through MailChimp.

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Wantable

Treat Yourself campaign, 2015

December 2015 launched Wantable's first holiday campaign featuring all 5 categories including Style, Fitness, Accessories, Intimates and Makeup. The campaign ran as an email initiative to increase sales purchased for "herself" during the holiday season. Sent through MailChimp.

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Lum Collective

Created email strategy for 2018 including Launch Party communication and CRM automation campaigns.
Sent through ConvertKit.

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Wild Workouts and Wellness

Utilize CRM to create automation campaign for marketing campaign through ClassPass and for event attendees. Sent through InfusionSoft.

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Social Media Marketing


Terressa Nicole

Personal social brand

My personal page that discusses life of being a twenty-something, marketing tips and tricks, networking opportunities and traveling. Doubled followers in less than one year through more purposeful posting and engagement with followers. 

The Lum collective

Audit and strategize posting  schedule for Instagram and Pinterest. Engage on Instagram to gain followers and create relationships with potential new clients. Write copy for Instagram that encourages people to respond, resulting in a 64% comment growth week over week.  

Instagram Comments April 2018
Instagram Homepage April 2018
 

GoBetta.com

Takeover newly created Instagram and Facebook accounts to create consistency and awareness in the Betta fish community. 

Instagram Facebook Page July 2018
Betta Instagram Homepage July 2018
 
 

Content Marketing


The Busy Bee

I've been a ghost writer for The Busy Bee in an effort to support the growth of the Web Designers business while still maintaining her voice and design preferences on her blog. 

 

Refresh Aesthetic Center

Blog contributor for a medical spa in Whitefish Bay focused on research based blog posts with an approach that anyone can understand.

 

Crunches then cocktails

Ghost writing for local blogger to aid in content consistency and consult on distribution strategy.

 

GoBetta.com

Create weekly topics for blog content and strategize SEO for Betta fish. The primary goal is to raise awareness of safety and necessities of Betta fish, while sprinkling inbound links when it fits with the subject. 

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Lady Boss Blogger

Featured in a female entrepreneurial blog "The Lady Boss Blogger" in an extended version of a post I did on TerressaNicole.com. The post featured SnapChat vs Instagram stories and how to decide what works for your business.

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